As an accountant, if you have your own website, you should also have a blog of your own. This can help with your SEO and draws in more clients to your business.
But most accountants are frozen in front of the computer screen. They have no idea how to write blogs, which is why many of the blogs started by accountants have just one or two posts. This sends the wrong impression, as it conveys the message that the accounting firm is not as active as it should be.
That’s why you should make a serious commitment to blogging. At Cloudwalk Hosting, we provide Tax and accounting software hosting such as QuickBooks, Drake Tax, Quicken, ProSeries Tax and Lacerte Tax Software Hosting solutions. We also maintain an active blog, as you’ve seen. Here are our tips on how you can have a blog of your own.
Write down a few blog ideas that come to your fine. Use productivity tools such as Evernote for help, to jot down your thoughts.
Before starting blogging on your official website, practice writing blogs on a less important site. This will give you a good idea as to how to go about it.
Do your research. Read a lot of accounting blogs. Find out how they are doing it and how you can emulate them. Check out the blogs of your competitors and learn as much as you can from them. Don’t copy anything, make your blog unique, but don’t hesitate to look for inspiration.
Make a plan and post your blogs regularly, according to a set schedule. Many popular accounting blogs post content thrice a week or even twice a week, as long as it’s not too overwhelming for them. You should find a schedule that you are comfortable with and stick to it. Create a blogging calendar and post the blogs at regular intervals of time.
The most important thing in blogging is that it’s a sin to be boring. Make your blog come alive; don’t use too many boring accounting terminologies in it. Remember, you want to target real readers and potential clients. A blog is not an academic essay. Make it fun for your reader, as much as the subject allows it to be.
Simplify complex accounting topics in a way that even a layperson can understand. This not only shows your expertise in accounting, but that you know how to communicate with your clients. This is very important, because accounting is above all a customer service related profession.
Don’t forget to proofread your blogs before publishing them. You want your blog posts to be grammatically perfect and without any misspellings. This is important from the SEO point of view as well, as Google likes it better when the content is written well and ranks high on the readability factor.
A word on search engine optimization. It is very important to optimize your blog for the right keywords. But don’t overdo it, as keyword stuffing is frowned at by Google. Don’t follow any overly aggressive SEO techniques that violate Google’s Webmaster Guidelines in any form or manner.