One of the biggest challenges before CPA firms or accounting companies is to attract small and midsized businesses (SMBs). Competent accounting can make a huge difference to the prospects of an SMB, but not many accountants really know how it’s like to work with SMBs and how to attract their business.
Follow the tips given here to find out how as an accountant, you can attract small and midsized businesses.
Invest in Cloud Accounting.
According to a 2013 study, only 51 percent of small businesses use accounting software. One can understand why – accounting software such as QuickBooks can be expensive. However, with cloud-based accounting solutions such as QuickBooks on the Cloud, small businesses can now access the best accounting software for a nominal monthly fee.
They also make it easier for your clients to review and ask questions related to their finances beyond official working hours. This software provides your clients with anytime, anywhere access. Your clients can keep in touch with you with their accounting and bookkeeping needs at any time of their choice. This means more referrals and better prospects for long-term business for your firm.
Add value to your clients. Do more than just filing taxes for them.
Small business owners will always gravitate towards accounting firms that provide more value, that do more for them than file taxes. You can offer additional services to your SMB clients such as bookkeeping, business audits and financial management, as long as it is covered under your training as a CPA.
Make use of the social media.
SMBs are very concerned about taxes and are generally confused about the tax laws for businesses. They are always on the lookout for an accountant who can guide them through such complex taxation issues. Can you be the expert who solves their problems? Yes, you can, but first you will need to make yourself available online, so that your clients can find you.
The social media is a great way of making yourself visible to prospective clients. You should have a blog, website and be active on Twitter, Facebook, Instagram and especially on LinkedIn. It is so important for businesses and professionals today to get social proof, in order to establish their credibility. The social media is a great way to build your authority in a niche. The higher your influence on the social media, the more business you will have.
Show that you can be trusted.
Most small and midsized business owners, when they look for an accountant, more than anything else, they are looking for someone they can trust. Can you be that person? Can you come across as trustworthy, honest and reliable? This is a question only you can answer.
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