How CPA Firms can Capitalize on Social Media Platforms?

​Everybody knows that the growth and popularity of the social media platform is inevitable. Nowadays, there are only a handful of people who are not always connected with the digital world in order to garner new updates and information. 

But, the businesses are the one who are using the real benefits of this advantageous platform which is also an economical option.

Structuring a good social media strategy is very much important for companies like CPA firms. The CPA firms deal in a B2B market, but they have almost the same social media strategy as used by the other B2C companies.

The way, in which the evolving technology is morphing our daily lifestyle, in the same way, it is also changing the way in which we deal with our clients, do marketing, get connected with likeminded people and build a reputation in the market. CPA firms have shifted from traditional accounting solutions to technologically advanced solutions like QuickBooks cloud hosting and they need to the show same transformation when it comes to using social media.
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If you work at a CPA firm or an owner of a CPA firm and confused about the ways through which you can use the social media platform, then worry not as we have outlined some best tips through which you can use the social media platform for growing your business and steering it towards the track of success.

Start ads on social media

​Nowadays, ads are not restricted to TVs and big billboards only as social media has also emerged as a powerful and resourceful advertisement platform. There are more than 3 million businesses who use Facebook as a powerful advertisement platform and that’s the data for only one social media platform. You can easily create an ad, choose the target market while specifying the type of people or business to whom you want to show your ad and after the completion of the campaign, you can easily track down its performance which is impossible in any traditional modes of advertisement.

Find the right talent

If you are still giving advertisement in papers for finding the right talent for your company then you must also be using sticks and stones for fire. Nowadays, the process of hiring the right talent has completely changed and it has moved from papers to the digital world. While buying an employer’s package on famous job seeking websites is not a feasible solution for every CPA firm, especially if they are in their initial stage of growth but finding the right talent through social media platforms sound practical for even the startups.
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Famous social media platforms like LinkedIn can be used for finding the right accountant, marketing head or bookkeeper for your firm as such platform is full of talented and qualified people who are looking for job opportunities. 

Use videos as powerful content

The popularity of videos has got completely transformed the way we used and promoted content. According to a research by Cisco, the traffic from the videos will contribute to 80 percent of the total consumer traffic by 2019.  So with such stats, you must have understood the power and popularity of videos as content on the social media platforms.

As an accounting firm, you can create a short video which will highlight the features of your company or you can create a creative video for your company like the one which we see on TV. Everybody knows that videos are more appealing than text or images and that’s why videos get more engagement than any other ad forms.
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You can use popular sites like YouTube or promote your video on Facebook or Instagram as well. You can create a promotional video on your own or you can use outsource it through an expert company or freelancer.

Make the right connection

If you are running a business like an accounting firm, then it very much necessary for you to get connected with people from the same industry and the best way to do it is through the social media. There are many communities and groups where accountants, bookkeepers, and CPA firm owners discuss and get connected with other like-minded people. This can be used as a great strategy for building a good reputation in the industry and knowing what’s currently trending in the market.

For example, if you are using Facebook, then are lots of closed, and open group where people from the accounting industry share their ideas, views and get to know each other. In the case of closed groups, you have to request the admin for joining while in the case of open groups, you just have to click on the join button and you will become a member.
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If a CPA firm is able to use the social media platform in the best possible way, then their chances of getting ahead of their competitors, increases. You will not only be able to enhance your customer base but with the right strategy, you will also be able to build a good reputation in your industry. So use the social media platform and witness its magic.