The rules of marketing are changing on a frequent basis and if you want to survive as a business then you need to adapt according to these changes otherwise you will be left behind in the tough race of competition. Due to the change in the market, potential clients can now be found in more places than ever before. But some of the mediums and strategies you used in the past for finding new clients may not work now and that’s why we have compiled a list of some of the tips which you can use in order to find new clients for your accounting firm.
Identity your clients
Not all of your clients will be equal and that’s why in order to indentify your target clients you need to categorize them accordingly. Although, one can use different methods for categorizing their clients as different accounting firms deal with different types of client, most of the accounting firms can categorize their clients into the basic three categories; great, not so great and average. You can ask yourself a couple of questions regarding the client in order to categorize them like how easy it is to deal with a client or how profitable they are. These questions will allow you to identify one client from another and you will be able to target them in a better way.
Get in touch with other qualified professionals
You might not be aware of the fact that your clients may be using the service of other firms because you are not offering it. These services may include legal representation, investment advice, recruiting needs, and technology. It is not necessary for you as an accounting firm to offer all the service since one can’t be expert at everything but you can act as a referral for your clients by partnering with other qualified professionals and in return, you might get mutual referrals as well. Most of the accounting firms use this method of getting new clients and they get expected results.
Offer additional services
If you want to increase the list of clients for your accounting firm then you can start offering additional services and show them as the uniqueness of your accounting firm. If a potential client is using the accounting service of your competitor then you can easily attract them by showing the additional services which you are offering along with quality accounting services without charging any extra money. These additional services will make you stand out from the crowd and if a person will get more and better services at the same or even lesser price then they will surely choose you instead of your competitors.
Use the latest technology
One of the main reasons why you are not able to attract new clients for your accounting firm is your outdated technology. If you are running an accounting firm then you should know that the modern client needs the latest technology so that they can be ahead of their competitors as well. If you are still using accounting software by installing it on your desktop then you might not be able to attract a single new client. You should start using cloud accounting solution in your accounting firm and highlight it as the key feature of your accounting firm. This way, clients who are more attracted to those accounting firms that use the latest technology will get lured towards your services without any doubt. Along with giving you new clients, the cloud accounting solution offers multiple other benefits as well. You can have global accessibility, high uptime, advanced security and round the clock technical support.
Learn the art of building networks
Network events can work like a magic wand for your efforts of attracting new clients but only if you are able to make the most out of them. Even in the current era where digitization is overtaking every process, in-person events are a very good opportunity for your firm to meet new prospects. The face-to-face interaction can never be overtaken by any other source of communication and that’s why you should start attending network events more and interact with more people.
Search for businesses with a similar approach to technology
If you are that type of accounting firm that loves technology then along with getting benefited from the available technology, it will also allow you to add new clients to your list. You can make the most of your love for technology by promoting your accounting expertise to the right prospective clients. You can invite clients to technology and innovation meetings which will be attended by you as well. You can also send them stories of innovation and new ideas in the field of technology.
There are multiple ways in which you can attract new clients for your accounting firm and if you have the know-how of the new market and latest technology, then you will be able to attract new clients much easier.
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