The role of the New Age CPA is much different than it was in the past in the days of traditional accounting. Cloud accounting has brought whole scale changes to how accounting firms operate, which is why CPAs of today are required to be well versed in the use of technology just as much as they are in the knowledge of accounting.
What accounting firms need are savvy practitioners who are fully capable of using and adapting to the new tech tools that are at their disposal. They should know how to use cloud-based accounting solutions such as QuickBooks Cloud or Hosted QuickBooks.
Modern day CPAs embrace new technologies such as cloud accounting and are not put off by it. They don’t see technology as a threat, like many traditional accountants do. They make use of the cloud accounting ecosystem for a variety of tasks such as automated billing, payroll management, document collection and scheduling.
They make use of mobile and social platforms to serve their clients better and more effectively. The modern day CPAs have restructured their firms to take full advantage of the new pricing models and workflows.
The new age accounting firms require fewer admin resources. They are able to design stronger and more effective marketing initiatives and have generally streamlined tech operations. New employees are effortlessly assimilated into their respective firms. This is no longer such a challenge as it was in the past.
The new age CPA values the role of a technologically savvy bookkeeper. Bookkeepers are responsible for maintaining the workflow in the organization as well as the tech stack. They deliver a first rate service as expected by the client and work hard to improve the optimizations and efficiencies within the company. They make sure that their organization stays ahead of the curve.
New age CPAs have an entrepreneurial mindset and are capable of taking business decisions on the move. They are very good at assessing and measuring the success of their practices using a very sophisticated and forward looking entrepreneurial attitude.
They dedicate themselves to the business. They are always at work, planning and adapting to new processes and workflows, while making them more efficient as they go along.
New age CPAs are different from their predecessors as they operate their practices more as a small business startup rather than as a accounting firm. They would rather work with a value-based pricing rather than traditional hourly billing model, which would rather them for the value added to the work rather than just the time put into it.
They are also very adept at the use of social media. They realize how important the social media is to the growth of their business and work hard to build their accounting brand assiduously on the most important social media sites, whether it is Facebook, LinkedIn or Instagram.
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